What is a PTC site and what are the benefits?
PTC or paid to click is a business model that aims to drive internet traffic. A PTC site would get payments for displaying the ads of companies and businesses. Part of the payment would then go to the people who visit the site and click on the ads. Aside from the payment for viewing the ads, the site can also offer commissions for each new member that has been referred. It can be an easy way generating income through the internet.
PTC and PPC
Paid to click should not be confused with pay per click which is a different business model. In PPC the owner of the ads would pay the site for each click that the ad would get. There are some similarities but there are a lot of differences.
How PTCs Work
In the internet, traffic is everything. The problem sometimes is how to draw the initial traffic. The problem is that usually the best way to draw internet traffic is even more site visitors. This is where PTC sites come in to play. With PTC sites, an advertiser might purchase the traffic that it needs. The advertiser would pay for that. The PTC site then would have their members signup and then they would pay them for the times when they view the ads on the site.
The process is supposed to benefit everyone involved. The members get paid for very simple tasks, the PTC owner gets part of the payment and the advertiser gets the needed traffic.
Benefits of a PTC Site
A PTC site can be very beneficial to the owner of the site. They can get payments for the use of their site, but the benefits to the advertisers are somewhat questionable. Others would argue that in the internet, any kid of traffic is good traffic.
In reality, that is not true at all. The advertisers are not getting any real benefit from the arrangement. Though they are getting traffic to their website that is artificial traffic, it does not symbolize site visitors who are really interested in the product or the service that they are selling. Those visitors would still look at their ads no matter what they are selling. Though are getting the needed traffic, it does not represent a jump for their business.
If you are thinking of setting up a PTC site then you might get a great deal of benefit from it as the owner of the site.